Turn Your Book into a Turn-Key Business
How to build a business around your book – tools for authors and entrepreneurs – Think Beyond the Bookstore: Your Book Is a Funnel, Not a Product
Most authors stop at the book. Big mistake. Your book isn’t the product—it’s the entry point to your world.
Your reader finishes your book and thinks: “Now what?” Give them something more.
Action Steps:
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Include a QR code or link in your book to a lead magnet (free video, guide, or webinar).
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Funnel readers into your email list so you can nurture the relationship.
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Think of your book as a business card on steroids—one that gets you booked, hired, and known.
1. Develop a Signature Talk or Workshop
Your book is your curriculum. Don’t reinvent the wheel—repurpose your chapters into a keynote or workshop. This is especially powerful for nonfiction authors.
Action Steps:
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Create a 30- to 60-minute talk based on your book’s core theme.
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Speak at schools, churches, conferences, and online summits.
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End your talk with a call-to-action: buy the book, join your program, or book a discovery call.
2. Launch an Online Course or Coaching Program
People pay for speed and accountability. If your book solves a problem, create a step-by-step course or group coaching program to help them implement it.
Action Steps:
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Use your book chapters as module outlines.
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Deliver via Zoom, Kajabi, or Teachable.
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Offer tiered pricing: self-paced, group coaching, and 1:1 VIP.
3. Create Recurring Revenue with Memberships or Communities
Books are powerful, but community creates momentum. Build a private membership around your message and deliver value monthly.
Action Steps:
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Offer a monthly group call, content drop, or resource.
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Host your group on Circle, Patreon, or a private Facebook Group.
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Price it affordably ($7–$47/month) and build over time.
4. Bundle Services or Products That Align With Your Book
Authors who already coach, speak, or sell services can position their book as a trust builder. Use it to upsell or add value.
Action Steps:
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Add your book as a bonus or lead magnet to your current offer.
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Sell workbooks, planners, or journals that complement the book.
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Partner with other creators for bundle launches or affiliate promotions.
5. Get Media Coverage & Podcast Interviews
Don’t wait for permission—leverage your book to become a thought leader. Media gives you credibility and reach.
Action Steps:
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Build a one-sheet with your bio, book summary, and talking points.
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Reach out to podcasts, radio shows, and local news.
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Use HARO (Help A Reporter Out) and PodMatch to find interviews.
6. Hire Help and Scale Strategically
Don’t try to do it all yourself. Build a team of freelancers or subcontractors to handle what you don’t enjoy (design, editing, tech, admin).
Action Steps:
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Create SOPs (standard operating procedures) for repeatable tasks.
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Use Fiverr, Upwork, or your network to build your author dream team.
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Focus your time on content, relationships, and strategy—not the busywork.
7. Final Thoughts: You’re Not Just an Author—You’re a CEO of Your Message
The book is the start. But the real magic happens when you build a brand and business around it.
I’ve seen authors:
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Quit their jobs and go full-time.
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Land TEDx talks and media appearances.
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Build 6- and 7-figure businesses around their message.
And it all started with one book—and a decision to build something bigger.
You don’t need a massive platform or publishing deal. You need clarity, consistency, and commitment.
For more incredible content for author marketing and brand building check out beyondpublishing.net/book-marketing
Think Beyond the Bookstore: Your Book Is a Funnel, Not a Product
💼 About Beyond Publishing
Beyond Publishing is a global hybrid publishing company founded by Michael D. Butler. With authors in 66 nations and over 845 books published, Beyond Publishing helps authors turn their stories into global movements. From writing and editing to publishing and marketing, we support you every step of the way—so you can focus on your message and impact.