Many a new and veteran author has asked: “Will getting my book into bookstores increase my book sales?
Over the past decade I’ve heard hundreds of authors say, “If I could just get my book in the bookstore I know I could sell books.”
In reality, the retail brick and mortar bookstores might very well be THE WORST place to sell your books as an author. The reason for this is simple: YOUR BUYER HAS MOVED!
The year was 2007 and that was the year that Amazon announced Online books outsold retail books. The Internet, like the printing press was creating a revolution in opportunity and the way books had been distributed for decades.
As an author, the ways to capitalize on this trend of effective book distribution in a ‘post-Borders’ era multiplying.
1.) AUTHORS, FICTION AND NON-FICTION, CAN NOW LEVERAGE SOCIAL MEDIA AND THE INTERNET TO BUILD A ‘TRIBE’ OF LOYAL FANS, FOLLOWERS AND FRIENDS WHO HAVE AN INTEREST IN THE AUTHOR’S TOPIC AND BE MORE LIKELY TO BUY THE BOOK WHEN IT RELEASES.
2.) Speakers who use the stage to sell books at the ‘back of room’ can add extra value to their audiences and revenue for their bottom line with a print book about their topic of expertise.
3.) COMPANIES, BRANDS AND AUTHORS CAN DEPLOY A BOOK SERIES RELEASE STRATEGY TO ESTABLISH CREDIBILITY AS THEY LEVERAGE INTO NEW AND EXISTING VERTICALS.
Savvy authors recognize that while selling books can be a lucrative proposition, it does require a lot of work and does not happen automatically. Unless an author already has a large engaged tribe of loyal fans it can be an uphill journey of several years and multiple stages to sell fifteen thousand books. Many authors see their book launch as a marketing strategy and expense to; maintain and educate existing customers thereby improving long-term customer retention and to improve the customer acquisition process thereby making a book one of the greatesT marketing tools in their arsenal for business development.
The opportunities to capitalize on and monetize with books are as limitless as ones imagination.
Building an Online presence is the #1 strategy for becoming a Best Seller.
Pluses for getting your book into bookstores:
1.) More impressions and visibility
2.) Increased book sells (you hope)
3.) Possibility of book signings at the bookstore
Downside of getting your book into bookstores:
1.) Decreased profit margins
2.) Returns (buy backs)
3.) Your competing with similar books in your genre that are right next to your book
About Michael D. Butler
America’s Book Launch Expert™ | Author | Publisher – BEYONDPUBLISHING.net
We help people publish their books and E-books.
We help authors and speakers sell more books so they can charge more for speaking and consulting.
A marathoner, prolific reader and single father of 4 sons.
As seen on Fox news Michael has been called a Book Launch Expert™ by Brian Tracy and his clients have been seen on Fox News, CNN, Dr. Phil, Fox Business, Inc 500, Garnered 2 Movie Deals, Dallas Morning News, San Francisco Chronicle, Houston Chronicle and many more.
Ask an expert at BookLaunchExperts.com it is America’s Fastest Growing Author Community | Author Talent Scout @BestSellerStatus™
His Book Single Dads Survival Guide already a #1 Best Seller and his new book Best Seller Status™ Becoming a Best-Selling Author in the Digital Age can be pre-ordered for $0.99 cents. Michael can be reached at (Michael@BEYONDPUBLISHING.net)
Call (323) 248-8996 or email bestseller@BeyondPublishing.net today to get on the waiting list and get this program rolling for you.