Think Beyond the Bookstore: How Your Book Is a Funnel, Not a Product (Business Strategy for Authors)
Most authors fundamentally misunderstand what their book represents, treating it as a product to sell rather than a strategic asset that generates opportunities worth far more than book royalties. This limited perspective explains why authors obsess over Amazon rankings and per-copy earnings while missing the bigger picture: your book functions as a business card on […]
The 5 C’s to Going Best-Seller with Your Book – #1 is Cover Design
Cereal companies spend more on the box then they do the cereal. There is a reason for this. Since the average self-published author never sales more than 500 books it makes sense to invest in a quality book cover that will appeal to people the author does not know, beyond family and friends. If you […]
Know an Immigrant With an Amazing Success Story? We Want to Publish Their Story in Our Book!
My company Beyond Publishing has been extremely blessed with great authors and great books (100 titles by July 4th) We are considering publishing a tribute to Immigrants who have made America Great. I read recently that 1st generation immigrants are 4 times more likely to become millionaires than Americans who are born here. Do you know […]