How Authors Can Use TikTok (BookTok) to Sell More Books in 2025
How TikTok (BookTok) Became the New Bestseller Machine
In 2025, one of the biggest questions authors ask is: “How do I sell more books?” While Amazon ads, podcasts, email newsletters, and speaking events still matter, one platform has changed the book-selling game: TikTok—specifically its powerful subculture called BookTok.
BookTok has become the #1 trend driving book sales across genres. Romance, fantasy, young adult, self-help, and even niche non-fiction titles are being discovered and purchased because of short, authentic, creative videos.
If you’re an author wondering how to leverage TikTok to sell more books, you’re in the right place. This guide explains what BookTok is, why it matters, and exactly how to use it to get your book into the hands of eager readers.
What Is BookTok?
BookTok is a community of readers, authors, and influencers on TikTok who share short videos about books. These videos often include:
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Quick book reviews
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Emotional reactions (“This book made me cry!”)
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“5 books you must read” lists
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Behind-the-scenes looks at authors’ writing processes
When a book catches fire on BookTok, sales explode. Major retailers like Barnes & Noble now have entire tables labeled “Trending on BookTok” because of its proven power to sell books. When it comes to marketing your book, TikTok should not be an overlooked platform.
Why TikTok Works for Authors
Unlike Facebook or Instagram, TikTok is built for discovery. Its algorithm pushes your content to people who don’t already follow you, making it the perfect tool for an author with a small platform.
Here’s why TikTok (BookTok) is a game-changer:
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Viral Potential: A 15-second video can generate millions of views.
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Organic Reach: No ad spend is required to get started.
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Authentic Connection: Readers feel like they’re hearing directly from the author.
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Younger Audiences: TikTok introduces your book to Gen Z and Millennials, who are driving book sales.
Steps for Authors to Use TikTok to Sell More Books
1. Set Up Your TikTok Profile as an Author
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Use a professional profile photo (or your book cover).
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Write a bio that says who you are, what you write, and why readers should follow you. Example: “Fantasy Author | Dragons & Epic Worlds | New Release: Firebound Saga”.
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Add a link to your book’s website or Amazon page.
2. Start by Consuming BookTok Content
Before posting, spend a week watching BookTok videos. Search hashtags like:
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#BookTok
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#AuthorTok
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#BookRecommendations
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#RomanceBooks / #FantasyBooks / [your genre]
Take notes on:
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What types of videos get high engagement
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Which trends fit your style and genre
3. Create Content That Feels Authentic
The most successful BookTok videos feel natural and conversational, not polished or overly professional. Here are 5 video ideas to start with:
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Show Your Writing Space – Readers love to see where the magic happens.
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Read a Favorite Line – Open your book and read a dramatic or funny line.
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Book Reaction Videos – Film yourself reacting to a big twist in your own book (or a popular one in your genre).
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Top 5 Book Recommendations – Include your own book in a list with others in your niche.
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The Story Behind Your Book – Share why you wrote it or who inspired it.
Remember, you don’t need to be perfect—you just need to show up.
4. Use Trending Sounds and Hashtags
TikTok rewards content that uses trending sounds and hashtags.
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Tap the “+” button and select “Add Sound” to see trending music and audio clips.
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Always include #BookTok and 2-3 genre-specific hashtags so readers can find you.
5. Post Consistently (3-5 Times Per Week)
Consistency is key. TikTok’s algorithm notices regular posting and increases your reach. You don’t need fancy editing software—just your phone.
6. Engage With Your Audience
Reply to comments, duet or stitch videos from readers, and thank people for sharing. The more you engage, the faster your audience grows.
How TikTok Turns Into Sales
Here’s how TikTok translates to book sales:
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Someone watches your video.
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They click your profile and find the link to your book.
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They buy your book, talk about it, and share it with their friends.
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TikTok notices the engagement and pushes your content to even more readers.
Many authors have seen their book sales increase by 200%–500% within 90 days after committing to BookTok consistently.
Leverage TikTok for seasonal times of the year like Back To School to promote your book.
Case Study: From Zero to Bestseller
In early 2024, a first-time indie romance author with no email list posted 30 videos in 30 days on TikTok. By the end of that month, her book had gone from 25 sales a month to 2,500 copies sold. She’s now signed a six-figure traditional publishing deal—all thanks to BookTok.
Final Thoughts
TikTok (BookTok) is not a passing fad. It’s shaping the book market in real time.
If you’re an author looking to grow your audience and sell more books, TikTok offers organic reach, viral potential, and authentic connections with readers.
The best time to start was yesterday. The second-best time is today.
Pick up your phone, hit record, and introduce yourself to the BookTok community. Your next video could change everything.
Follow our CEO on TikTok, Michael D. Butler
Speak with a publishing expert today about your book idea at GetPublished.BeyondPublishing.net